SaaS Product Development

From a single great idea to a thriving subscription business. We are the long-term technical partner for founders, providing the expertise to design, build, launch, and scale successful Software-as-a-Service (SaaS) products.

A user interacting with a modern SaaS application on a tablet

The Journey of a SaaS Founder

Building a SaaS product is more than just a development project; it's the creation of a business. It requires a unique combination of strategic thinking, user-centric design, robust engineering, and a clear plan for growth. We partner with you across the entire lifecycle, providing the technical leadership and execution you need to navigate every stage successfully.

Our End-to-End SaaS Lifecycle

We provide expert guidance and development through every phase of building your SaaS business.

1. Market & Idea Validation

We help you refine your idea, identify your ideal customer profile, and create interactive prototypes to validate your concept before investing in code.

2. MVP Development

We build a lean, focused Minimum Viable Product (MVP) with the core features needed to launch quickly, attract your first users, and start gathering essential feedback.

3. Market-Ready Build

We evolve your MVP into a robust, secure, and market-ready product, integrating key commercial features like subscription, billing and user management.

4. Ongoing Growth & Scaling

As your long-term partner, we provide continuous development, support, and infrastructure management to help you scale your user base and grow your revenue.

A diagram showing the architecture of a SaaS application

The Building Blocks of a Successful SaaS Product

Building a successful SaaS application requires expertise in several complex areas. We have the experience to engineer these critical components correctly from the start.

  • Multi-Tenant Architecture

    We design your application to securely serve multiple customers (tenants) from a single instance, ensuring data privacy and efficiency.

  • Subscription & Billing Integration

    We integrate with leading payment gateways like Stripe to manage recurring subscriptions, tiered plans, and billing cycles automatically.

  • Scalable Cloud Infrastructure

    Your product will be built on a robust cloud architecture (Azure or AWS) that can handle growth from ten users to ten million.

  • Security & Compliance

    We build security into the core of your application, protecting your business and your customers' data to meet standards like GDPR.

Frequently Asked Questions

SaaS development costs vary based on complexity and features. An MVP typically ranges from £25,000-£60,000 and takes 3-4 months. A market-ready product with full features costs £60,000-£150,000 over 6-9 months. We work with your budget to prioritise features that deliver maximum value to your users. Our transparent pricing model includes detailed project breakdowns, and we offer flexible payment plans for startups and established businesses alike.

We select the optimal tech stack for your specific needs. Typically, we use .NET Core or Node.js for backend APIs, React or Angular for responsive frontends, PostgreSQL or SQL Server for databases, and deploy on Azure or AWS. We integrate with services like Stripe for payments, SendGrid for email, and Auth0 for authentication. Our focus is on proven, scalable technologies that ensure long-term maintainability and performance as your user base grows.

Security is fundamental to our SaaS architecture. We implement row-level security, encrypted databases, and isolated tenant data to ensure complete data privacy. Each customer's data is logically separated with strict access controls. We follow OWASP security guidelines, implement SSL/TLS encryption, conduct regular security audits, and ensure GDPR compliance. Your customers can trust that their sensitive data is protected to enterprise standards.

Absolutely. We have extensive experience integrating payment providers like Stripe, PayPal, and Paddle. We implement flexible subscription models including monthly/annual billing, tiered pricing plans, usage-based billing, free trials, and promotional codes. Our billing systems handle automatic renewals, failed payment recovery, invoice generation, and customer portal access. We ensure PCI compliance and secure payment processing throughout.

We can typically deliver a functional MVP within 12-16 weeks from project kickoff. Our agile approach means you'll see working features within the first 2-3 weeks, with continuous updates throughout development. We focus on core features that validate your business model and attract early adopters. This rapid development approach lets you test the market quickly, gather user feedback, and iterate based on real customer needs rather than assumptions.

Yes, scalability is built into our architecture from day one. We use cloud-native technologies with auto-scaling capabilities, microservices architecture for independent scaling, load balancing, caching strategies, and optimised database queries. Whether you have 10 users or 10,000, your application will maintain performance. We also provide monitoring and analytics to track performance metrics and proactively address any bottlenecks as you grow.

Yes, we're your long-term technical partner. Our support packages include bug fixes, security updates, performance monitoring, feature development, and infrastructure management. We offer different support tiers from basic maintenance to dedicated development teams. Many of our clients have been with us for years, continuously evolving their products based on user feedback and market demands. We're invested in your long-term success.

Absolutely! Many of our successful clients are non-technical founders with domain expertise and vision. We act as your technical co-founder, translating your business requirements into technical solutions. We communicate in plain English, provide regular demonstrations, and guide you through technical decisions. Our role is to handle all technical aspects while you focus on strategy, marketing, and growing your business. We make the complex simple.

Ready to Build Your SaaS Vision?

Let's discuss your idea and how our end-to-end development partnership can help you build a successful subscription software business.